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NPD says Apple and Samsung rule; prepaid on the rise



The crown weights heavy on the king. But with you are Apple and Samsung; it is just par for the course. According to a report released by the NPD Group, the two warring companies account for over half of the smartphones sold in the US in the second  quarter; giving them a combined total of 55% of the market. Even with a rather limited array of phones Apple is on top with 32% of the US market. This proves that just like with makeup; sometimes less equals more. Samsung accounts for 24% on the US smartphone market. What about other smartphone heavyweights. They seem to be fighting for scraps with HTC, Motorola, and LG making up 15%, 12%, and 6% respectively. The other 12% are probably companies like ZTE, Huawei, and Nokia. In the global market these most of those “other” companies are faring better.

And then there is prepaid. With all the improvements on the pricing and phone choice, it seems like it is getting harder and harder to come up with a reason not to go prepaid. This fact is reflected in the 91% jump in prepaid sales from Q2 2011 to Q2 2012.



About Yossarian Norman

Yossarian Norman is a nerd. He knows it, everyone that knows him knows it, and now you know it. His love for technology was nurtured by his parent who did their best to indulge him as he collected phones, took them apart, and studied them. He has spent years learning and working with mobile phones and the ever changing mobile industry.

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